Welcome! You’ve just discovered Affinity Club — the Heart of England’s most heart-led community for singles in their 50s, 60s, 70+. 💫
Based in Worcestershire and welcoming singles from across the Heart of England — including Warwickshire, Herefordshire, Gloucestershire, and the West Midlands — this is your space to meet genuine, like-minded people who are ready for real connection.
What is Love In Sync?
Love In Sync is where my 10+ years as a dating coach come together with my passion for helping singles feel good about themselves again.
I know dating after 50 can feel different. Apps often feel like hard work, and it’s easy to lose confidence after heartbreak, loss, or time spent alone.
That’s why I created Affinity Club – a safe, supportive community for singles aged 50 through to 80+ across Worcestershire and the Heart of England. Whether you’re dipping your toes back into dating, looking for friendship, or ready to meet someone special, Affinity Club gives you choice, connection, and confidence.
💖 Affinity Club Memberships
Find the Membership That Fits You
Affinity Club is for singles over 50 – whether you’re in your fabulous 50s, thriving 60s, sizzling 70s, or embracing your 80s
It’s a place for genuine connections, with every member personally approved before joining.
💛 Here’s What Members Are Saying:
🌸 “I’ve been separated for two years and spent every minute wondering what my ex was doing, checking his social media and going round in circles. Since working with Jacquie, I feel more confident and ready to meet someone new. I can’t wait to join a community that’s all about real people, not fake profiles.” — S, 63
🌼 “I’ve always been happy single, but the idea of joining a community where people like the same things I do just feels so exciting. I’m really looking forward to meeting like-minded singles and maybe even going to some events.” — L, 56
🍷 “There’s not much chance of meeting someone new without dating apps, and even then, most people ghost you before you even get on a date. I’m looking forward to a new way of connecting — something more natural than just heading down the local with my mates.” — M, 62
🎯 “Dating apps are so frustrating — you have to click into every profile to find someone interesting, and then most people have ticked every box just to get attention. I love the idea of joining groups, finding people through shared interests, and then seeing if there's a spark.” — A, 51
🎉 “I love going out and meeting new people, but sometimes it’s hard to find someone to go with. I’m really excited to see what events get added and love that you can even post your own! What a great way to meet people without missing out on the things you love.” — R, 58
💬 “It’s actually really lonely being single. I see events come up on Facebook and want to go, but never have anyone to go with. I hate online dating apps — this looks like a great way to meet new people and hopefully find a group of other singles in my area to go to events with.” — J, 64
🏰 “I love visiting castles and historical places and would really like to meet someone like-minded. But when I’ve used dating apps, it’s so time-consuming checking every profile to see if we have anything in common. I love the idea of joining a group and meeting people through shared interests, without wasting time on profiles that might not even be real.” — E, 72
💬 FAQs
💫 What makes Affinity different?
Unlike younger dating apps or endless swiping, Affinity Club is all about connection, conversation, and community.
💛 No endless scrolling.
💛 No fake profiles.
💛 No pressure to “find the one” straight away.
Instead, you’ll meet genuine singles in their 50s, 60s & 70s — through friendly online spaces and relaxed in-person events. Whether you join for free, upgrade to Lite, or go all-in with Full Membership, you’ll find a safe, heart-led environment where friendship comes first and chemistry can grow naturally.
🌿 Is this a dating app?
Not at all. Affinity is a singles community — not a dating app.
You’ll find a variety of ways to connect, depending on your membership level:
Free Members can browse and view events.
Lite Members can chat and message other members inside the community.
Full Members unlock discounts, private lounges, and members-only events.
The Membership App is simply a hub to keep everything in one place — events, conversations, blogs, promo codes, and connection opportunities. But the real magic of Affinity happens in person, at our singles socials across the Heart of England.
💕 Do I have to come to events?
Not at all. Affinity is designed to give you choice. You can simply enjoy being part of the community online, post in the Chat Café or Heart Hub, or take the next step and attend one of our relaxed Affinity Singles Socials.
Of course, events are where the fun really happens — friendly nights out where members and newcomers mingle in a natural, pressure-free way. But whether you connect online, in person, or both, the choice is always yours.
🌟 Will there be people near me?
Yes! Our No App, Just Chat events take place across the Worcestershire area — including Worcester, Bromsgrove, and Bewdley — with new venues being added as we grow.
All members are welcome to attend these events, no matter where you’re based.
However, we know some members live further afield or can’t always make it in person, and that’s exactly why we created the three membership levels:
💛 Free & Lite Members – You can still attend events in Worcestershire whenever you’re able to, but without the member discount. If you only plan to join us occasionally, this might be the perfect option. Inside the app, you can also connect with singles from across the Heart of England — and Lite Members can message other members directly.
💎 Full Members – Enjoy all the same access, plus exclusive event discounts, promo codes, and our Members Lounge with verified members and extra perks.
Our membership app lets you see everyone who chooses to be visible (some prefer to stay private), so you can connect online, join conversations, and get to know people before meeting in person.
Whether you’re local to Worcestershire or connecting from further across the Heart of England, Affinity Club gives you a safe, friendly, and genuine community where real connection always comes first. 💫
💎 What’s included in each membership level?
We’ve designed Affinity Club to give you flexibility — so you can join at the level that feels right for you. 💫
Free Membership:
💛 Browse members and view upcoming events in your area.
💛 Join conversations in the Welcome Lounge, Chat Café, and Heart Hub.
Lite Membership (£9.95/month):
🌿 Everything in Free, plus the ability to message other members directly.
🌿 Be part of our growing online community and build friendships at your own pace.
Full Membership (£14.95/month):
💎 Everything in Lite, plus access to the Affinity Members Lounge with:
✨ Members-only events and discounts
✨ PROMO codes for singles socials
✨ A verified Silver Badge (online and at events)
✨ Free hypnosis recordings and personal growth courses (coming soon!)
💫 Can I cancel anytime?
Yes — you’re always in control. 💛
If you ever wish to cancel, just email [email protected] at least 3 working days before your renewal date so we can process it in time.
If payment for the current month has already been taken, your membership will remain active until the end of that billing period, and your cancellation will take effect the following month.
(You can rejoin anytime — we’ll always welcome you back with open arms!)
💛 Ready to find your place in the Affinity community?
Now that you know how everything works, here’s a quick reminder of what’s included in each membership level.
Choose the one that feels right for you — whether you’d like to stay connected online, chat with others across the Heart of England, or enjoy the full range of member perks and event discounts.
✨ Whichever level you choose, you’re saying yes to real connection — kind people, good conversations, and new beginnings.
Join the Affinity community today and take your next step towards genuine, heart-led connection. 💛
